How To Drive Even More Traffic To Your Top Performing Posts
Once you have your email series all set , you can offer the series to readers on your blog and use it as an opportunity to collect new leads and subscribers. Gretchen Rubin does this extremely well with her 21-Day Projects, which she uses as giveaways and new revenue streams. James Clear, who has been featured here on the Buffer blog before, is an example of a popular blogger who republishes his original content to his Quora blog. Blogger Sarah Von Bargen has her own method for refreshing old posts, and it involves some neat uses of imagery and headline rewrites. Modifying old content in this way can be a somewhat straightforward process. You may be able to salvage the majority of the content and only change a few details.
Your content is outstanding, and you work hard to keep it that way. Rewrite or revise certain sections to make sure that the content flows smoothly and that your voice is consistent across the board. Once you’re finished, the longer content piece won’t seem like such a daunting task anymore. Youcouldcreate new content every time you’re scheduled to push more out.
This approach is one of the fastest ways to repurpose your content. Simply put, infographics are an effective and popular way to repurpose old content and continue to drive traffic back to it. You just need to bring your popular posts back in a fresh way.
In our recycling case, you can use voice over script text also as video`s description in video sites. You’ll say it is common sense thus we see many explanation videos being published without any accompanying description or link. The main purpose of an digital news email newsletter is to connect with your audience on what’s new and important at your organization. Upcoming events, recent events, publicity, successful campaigns, volunteer stories, articles, and more.
You can publish infographics on your website, guest blogging platforms, Facebook, Pinterest, and even Instagram. Alternatively, you can also convert a tweet into a visual quote and publish it on Instagram. In short, there are many ways to represent the same content in a new context. However, make sure the content you intend to republish is at least a couple of years old , relevant, nostalgic, catchy, and shareable.
This may lead to burning out, frustration, shoddy workmanship, or many or all of the above. Technical specifications and other product details play an important role in the later stages of the buying cycle — but they can make for pretty dry reading. Breathe new life into old docs by converting them into videos. It takes a lot of time and effort to find clients willing to share their testimonials. It then takes your team just as much effort to shape those stories into suitable case studies for your marketing campaigns. They promoted the podcasts by emailing their house list and posting them to audio sites like iTunes.
Just because they may be old news to you doesn’t mean that they don’t have some life left in them. Just take time out from the swirl of constantly creating new content to look at what you already have.